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July 28, 2015

Consumer Trust in Butterball Brand Can Benefit Foodservice Operators

When Dining Away From Home, People Are More Likely To…

When Dining Away From Home, People Are More Likely To Order Turkey Items Made with Butterball Products

July 28, 2015—As the largest producer of turkey in the United States, Butterball is a trusted, recognized brand that inspires confidence among diners. Recent industry studies confirm 62% of consumers over 35 years old prefer Butterball turkey to all other turkey brands mentioned.¹ In addition, more than half of all respondents said they would consider ordering an item made with Butterball turkey.² The Butterball brand could also boost the success of menu items, with 51% of respondents likely to try a new menu preparation if it is made with Butterball.²

To help foodservice operations further capitalize on America’s favorite turkey, Butterball offers some uniquely delicious recipes and ideas for enticing diners:

• Grilled Sesame Turkey Kebab—Mediterranean-style skewers of turkey medallions, zucchini, red pepper, tomato and artichoke chargrilled and served with tzatziki sauce and rice pilaf.
• BLT Mega Turkey Burger—Double turkey burger topped with bacon, Jack cheese, and chipotle mayo, skewered with a jalapeño popper for a Southwestern wow factor.
• Monte Cristo Churros with Peppered Cherry Sauce—For the ultimate dessert crossover, turkey, ham and cheese are whipped in a batter, deep fried and served with a spicy cherry dipping sauce.

Richie Jenkins, Senior Director of Marketing for Butterball Foodservice, says, “Diners are very familiar with the great-tasting quality of our turkey, so we were thrilled to see the industry research validate that people think more highly of or would recommend restaurants that promote the Butterball brand.² Chefs can leverage this brand equity that has been built over many decades to springboard existing and new menu offerings. When consumers see our logo, they’re confident they are getting consistently superior-tasting turkey.”

For product information, recipes and menu ideas, visit www.ButterballFoodservice.com.

About Butterball Foodservice:

Butterball, headquartered in Garner, N.C., is the largest producer of turkey products in the U.S.—producing more than 1 billion pounds of turkey each year. For more than 60 years, the company has provided foodservice and retail products to customers and consumers around the world. As a division of Butterball, LLC, Butterball Foodservice is committed to ensuring anyone can serve America’s favorite turkey with confidence. Operators trust the Butterball brand to always deliver consistently high-quality products and superior customer service. For menu inspiration and information on the wide variety of turkey products available, visit www.ButterballFoodservice.com. Find us on Facebook at www.facebook.com/ButterballFoodservice and follow us on Twitter at https://twitter.com/Butterballfs.

Sources:

¹Technomic Inc., Center of the Plate: Poultry Consumer Trend Report 2015

²Technomic Inc., Consumer Insights Planning Program Survey 2015

Butterball Foodservice, 1 Butterball Lane, Garner, NC 27529 www.ButterballFoodservice.com