Butterball remains the leading turkey brand in aided awareness.  89% of consumers recognized Butterball as a brand of turkey.

Consumers believe that Butterball is the highest quality turkey product or turkey deli meat.  57% of them rated Butterball higher than the competitors.

Butterball is a high quality, great-tasting brand of turkey products that consumers trust.  66% said it was a brand they “could trust”.

59% of consumers surveyed said that they would consider ordering a Butterball turkey sandwich at a restaurant.

32% of consumers are willing to pay more for a Butterball turkey menu item.  They also said they were willing to pay 10% more for a Butterball turkey sandwich.

Butterball items on a menu increase consumers’ likelihood of visiting a restaurant and ordering a turkey menu item.

• Consumers are most likely to order a Butterball branded menu item in a restaurant for themselves and for their children.
• Consumers are likely to pay more for Butterball than any other brand of turkey products.

Sandelman & Associates Butterball Foodservice Proprietary Research,
June 2007
Greenfield Omnibus Research Study for Butterball Foodservice,
April 2007

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